The Ad Council
Don’t Almost Give. Give.
This simple line challenges us to examine where we stand when it comes to helping others. It asks us translate our compassion into action. That is the goal of the Generous Nation campaign.
This campaign would not have been possible without the dedication and tireless commitment of some great friends of the Ad Council.
Special thanks to Phil Dusenberry, former Chairman and Chief Creative Officer, BBDO, North America; Ted Sann, Former Vice Chairman and Chief Creative Officer, BBDO North America and Charlie Miesmer, Vice Chairman, Executive Creative Director BBDO NY for creating and producing this poignant and compelling campaign pro bono. Many thanks to Matt Freeman and the entire Tribal Dallas team for designing, developing and producing this web site and to MacKenzie Cutler for donated all time and talent to edit the PSAs.
About the Campaign
The campaign launched in September 2006 and is guided by The Advertising Council, the world's leading producer of Public Service Advertisements (PSAs). Since 1942, The Ad Council has produced hundreds of PSA campaigns addressing the pressing social issues of the day. The Ad Council has effected, and continues to effect tremendous positive change by raising awareness, inspiring action, and saving lives.
For more information about The Advertising Council and its campaigns, please visit www.adcouncil.org.
If you are a national non-profit organization and would like more information about being included on this website, please contact Danna Lombardi the Ad Council’s Director of Nonprofit and Government Affairs at DKulzer@adcouncil.org.
For more information on processing donations online or posting volunteer opportunities, please contact one of these organizations:
To list your organization's volunteering opportunities: VolunteerMatch
To get information on online fundraising services: Network for Good
If you have an idea or a story about donating, volunteering, or an act of kindness, please visit the Share Your Stories section of this website and tell us about it.
Use our PSAs to promote giving on behalf of your organization:
If you are a nonprofit or corporation and would like to use our emotional PSAs to motivate your members or employees, please visit our download page.